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Search engine optimization (SEO) is a marketing strategy that businesses and website owners use to increase organic traffic through keyword research and other techniques. If this all sounds challenging, dont worry. I picked up bits and pieces of SEO knowledge for several years, but I only started implementing a real strategy last summer. My traffic from search was almost non-existent and now its slowly growing. Just yesterday, organic search made up about 11% of my traffic for the day. There are paid and free products that can help you with SEO. Google Keywords, the tool I give you an overview of below, is a free place to look for keywords that people are searching on Google. To put keywords into my blog posts on WordPress, I use Yoast SEO. Each time you create a page and blog post, Yoast gives you instructions for how to use your chosen keyword. It tells you if youre using the keyword enough and gives you other suggestions. Learn more about Yoast SEO here .
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