( NKE ) and Walt Disney Co. ( DIS ), generally had strong financial strength and business predictability during the backtesting period from 2006 to 2016. Peter Lynch Chart of AMZN Sector overview The consumer cyclical sector, also referred to as "consumer discretionary," contains companies offering goods and services that are generally nonessential to consumers. As the term "discretionary" implies, the consumer can รองเท้าผ้าใบ elect to purchase such goods and services based on their income levels. Consumer discretionary companies include apparel stores, travel and entertainment companies. GuruFocus names this sector "consumer cyclical" as companies in this sector fluctuate based on the current state of the economy. As Peter Lynch observed, cyclical companies usually have unpredictable revenue and margin trends. These companies outperform other companies during expansions and underperform during recessions. However, some cyclical companies, especially those with durable competitive advantage, can generate value even during a recession. Amazon.com Inc.
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